After many years working in marketing, I understand the value of branding.
As a senior designer at Age of Learning, I had to make sure all branding guidelines were being followed, and also consider the brand impact of each individual project and asset. I reviewed and updated my design team about branding guidelines on the regular, and gave thoughtful and practical feedback to ensure brand integrity and consistency.
I’ve collaborated with colleagues, leadership, and stakeholders, to develop effective design strategies and solutions, and I’ve provided robust production support for many campaigns and projects. I’ve worked closely with user acquisition and creative teams to review performance metrics of campaigns and identify successful visual trends to incorporate into future campaigns.