Ad Design

ABCmouse Spring Campaign 2024

These ads performed really well, bringing in at least 3–5 times our average number of subscriptions.
Alt Fashion Ad Designs

Project Summary: Back in my freelance days, I did some work for Lindsay Hearts, the founder and head designer for Foxblood. Along with these ad designs, I worked on some early versions of her website as well. I also did some spec ads for some alt fashion brands I wanted to work with. It was…
ABCmouse Seasonal Ad Campaigns

I always worked to keep our designs looking fresh and engaging.
ABCmouse App Store Graphics

Project Summary: During my years at Age of Learning, I created app store graphics for several products on the Apple and Google platforms, in a full array of sizes, for various devices, using Adobe Photoshop, Adobe XD, and Figma. I’ve collaborated with many creative managers and executives to develop effective visual messaging for social campaigns,…
Adventure Academy Paid Social Design

I created social media ads and content for Adventure Academy for over five years.
ABCmouse + Amazon Partnership

Project Summary: During my years as the Senior Designer in the enterprise-level marketing department at Age of Learning, I worked on a wide variety of special campaigns we developed in partnership with large companies such as Amazon, Walmart, and other vendors. I .created a wide range of vendor-specific assets, including digital ads, custom landing pages…
Arbonne Print & Digital Ad Designs

Project Summary: Here are a few of my favorite ad designs from my time working at Arbonne, a beauty brand based in Irvine, where I worked for several years. The company produced a regular print newsletter, an exclusive resource for the national sales team. This newsletter included ads featuring new products, events, and other resources.…
ABCmouse Branding Campaigns

Project Summary: During my ten-year tenure at Age of Learning, many of our ad campaign were about directly generating sales and subscriptions, but we also focused regularly on campaigns that were strictly about elevating and promoting the ABCmouse brand and content. These are some of my favorite examples of the ads and social content I…
Lip Service Social Graphics

Project Summary: During the time I was working with Lip Service, I created a variety of digital ads and social media graphics to promote new styles every season. I generally leveraged the print catalog graphics I created to design graphics for our ad and social campaigns.
ABCmouse Offer-Based Ads

Project Summary: During my ten years at Age of Learning, I created a prolific volume of ad designs. Most of our marketing campaigns focused on offers; our extensive A/B testing showed that our audience engaged with these ads more than anything else.
Lip Service Magazine Ads

Project Summary: During the five plus years (early Fall 2007 – early Spring 2013) I worked with Lip Service, I designed and produced several print magazine ads for this legacy alt fashion brand. Some of the magazines I designed ads for included Coilhouse, a trendy arts & culture magazine, as well as Death Metal magazine.
ABCmouse Ad Campaigns – U.S. Holidays

Project Summary: I created social media ads for ABCmouse for nearly ten years. I worked closely with the brand marketing team to implement a consistent brand style for all advertising and social media assets. I collaborated with other designers, along with project managers and stakeholders, to create designs for our paid social campaigns.
ABCmouse Asset Resizing Projects

One of my regular tasks was resizing creative assets for various channels in a wide range of sizes.
Zivity Design Overhaul

Project Summary: Back in the earlier days of my freelance career, this was one of my favorite projects I had the pleasure to work on. Cyan Banister needed a fresh look for her new enterprise, called Zivity, an online magazine dedicated to creative and sensual photography. I developed this clean, corporate-but-still-kinda-sexy look for the new…