Project Summary:
During the five plus years I worked with Lip Service, I designed and produced several seasonal catalogs for this legacy alt fashion brand. I would begin each new catalog with a kickoff meeting with the designers and sales team, where we would all collaborate on concepts for the new catalog. I would often participate in the photo shoots, offering creative guidance based on our marketing concept.
Once the creative direction for the catalog had been established, I would begin developing layout designs. I would create a printed mockup of the new catalog design and meet with all the key team members to review. Once the design was finalized, I’d prep the production-ready files and send them to the printer, then review the test run with the team to ensure accuracy and quality.