Project Summary:
During my time working with Lip Service, I collaborated with a web developer to give the old and outdated website a complete overhaul. The owner wanted an updated, contemporary look, something that elevated the brand but still embraced the underground roots and spirit of the company he started in his garage in 1985.
Aside from improvements in the UX and UI for the site, I designed custom landing pages for each new season, leveraging the design elements from the print catalogs I designed and creating a visual identity for each season and stylegroup.
Once the new design was live, I helped manage site maintenance and content updates, along with designing and producing email and paid social campaigns, advertising creative, and several seasonal catalogs.