Project Summary:
During my time working with Kill City (the denim brand from Lip Service), I designed and produced so many custom emails . . . SO MANY EMAILS! We sent out four emails every week; two for the retail division and two for the wholesale division.
Drew Bernstein, the founder and creative executive of the brand, wanted to appeal to a more contemporary and mainstream audience with his new brand of iconic denim styles. I worked with him, along with the lead denim designer and the social media manager, to develop a look and design system for the Kill City marketing and branding campaigns.