INDUSTRIES I’VE WORKED IN
ENTERPRISE-LEVEL EDUCATION & EDTECH
FASHION • LIFESTYLE • BEAUTY • ENTERTAINMENT • CORPORATE MARKETING
Digital Ad Campaigns
I produce engaging and high-performing creative assets for Facebook, Google, and other platforms and partners, and I excel at resizing ads for display channels in a wide variety of sizes. I’ve created ad campaign designs that generated over three times the subscription average.
I’ve provided creative design and production work for a number of fashion and lifestyle properties. These projects included paid and organic social campaigns and targeted advertising creative. Below are some of the social media marketing projects I worked on.
Social Media Content
I’ve collaborated with many social media managers to develop effective creative content for social campaigns, bringing appealing aesthetics and strategic visual communication to their concepts.
“Jim would create incredibly high-quality designs at an amazingly fast pace, all with a smile on his face and a great attitude – even after the 10th round of revisions. He is so easy to work with because he’s responsive, quick, and talented.”
Megan Tiu
Growth Project Manager
Age of Learning, Inc.
Email Campaigns
I have extensive experience in email design and production. At Age of Learning, we sent out dozens of different marketing emails every week for several properties. I created enticing header graphics to capture readers’ attention, and designed clean layouts to convey each message and encourage clickthroughs.
I designed and produced many emails during my time working for Lip Service. The company sent out several weekly emails for their retail and wholesale business.
App Store Graphics
I created app store graphics for products on Apple and Google cunt platforms, in a full array of sizes for various devices, using Adobe Photoshop, Adobe XD and Figma. I’ve collaborated with social media managers to develop effective creative content for social campaigns, bringing appealing aesthetics and strategic visual communication to their concepts.
Beyond his interpersonal skills, Jim exhibited attention to detail and a commitment to quality in every project he undertook. I could always trust him to deliver thorough and beautiful designs, adhering to our brand standards and legal requirements. His proactive nature was particularly beneficial; he excelled at identifying opportunities to enhance our department’s organization and documentation, even while managing his immediate responsibilities.
Stacey DeWitt
Director, Creative Operations
Age of Learning, Inc.anager
Age of Learning, Inc.
Print Design
I have an extensive background in print design and production, including catalogs, magazine ads, newspaper inserts, and direct mail campaigns.
Creative Production
Specialist
Design document management, marketing asset organization, production-ready mockups, templates, style guides, design systems and libraries, resize and repurpose assets.
SOFTWARE PROFICIENCIES
ALSO GOOD WITH ILLUSTRATOR, POWERPOINT, WORDPRESS, HTML/CSS
Website Design
I’ve worked extensively on enterprise-level website properties for over a decade. I’ve also provided complete WordPress website design, production, and management services for creative professionals in the entertainment and fashion industries. I even spent a few years doing web design and production work for several retail and wholesale websites for Lip Service, a mid-size legacy apparel company in DTLA.
I created all the page designs and layouts for HomeschoolPlus from the homepage concept design provided by a creative executive. I built out a master page document in Figma for all the pages in the primary web flow, using components to manage any recurring graphic or text elements, making updates much easier to manage.
ABCmouse is the flagship site of Age of Learning; I worked on this property for nearly a decade. All of the page mockups were originally created in Adobe Photoshop; I converted the high-fidelity mockups from Photoshop into Adobe XD files, and then created master documents for all the pages in Adobe XD. Later, when we moved from Adobe XD to Figma, I converted all those master documents from Adobe XD into Figma.
For Adventure Academy, our marketing executive team brought in a creative director, who had a strong background in the gaming industry and brought that design sensibility to the website. I worked closely with the creative director to take his designs in Photoshop and create production-ready page mockups in Adobe XD. I created and managed master documents for all the mockups, and later converted all of the site pages from Adobe XD into Figma.
More website work at Age of Learning
CORPORATE WEBSITES
Here are some website projects where I did all of the design and production. Some of them I built out in WordPress, some I coded in HTML and CSS, and others were developed by engineers.
FASHION & LIFESTYLE WEBSITES
I spent several years doing creative design and production work for a number of retail and wholesale websites for Lip Service, a mid-size legacy apparel company in downtown Los Angeles. Projects included websites, email and social campaigns, advertising creative, and several seasonal catalogs. Below are some of the website projects I worked on, including some design concepts for Kill City, an offshoot brand focused on denim.
ENTERTAINMENT WEBSITES
I provided complete WordPress website design, production, and management services for creative professionals in entertainment & fashion; I also created social media marketing creative and content for them.
Photography & Related Services
Lifestyle and editorial photography, headshots and other promotional work, photo shoot direction and production, image retouching, creative editing, digital artwork, and more!
