Project Summary:
During my ten-year tenure at Age of Learning, many of our ad campaign were about directly generating sales or subscriptions, but we also focused regularly on campaigns that were strictly about elevating and promoting the ABCmouse brand and content. These are some of my favorite examples of the ads and social content I created.
Many of our branding campaigns were content-based. We collaborated with the product team to understand which content was popular with current members, then developed creative assets to feature and promote it. Understanding what current members loved about the product really informed much of our strategy and approach to marketing the product.