Project Summary:
I created social media ads and content for Adventure Academy for over five years (the product launched Spring 2019). I worked closely with the creative director to develop a consistent brand style for all marketing assets. I collaborated with creative and executive leadership, along with project managers and other stakeholders, to create designs for our paid social campaigns, as well as organic social media content.
I collaborated with the product team to curate the most updated and marketable content for our website and campaigns. I created and managed asset libraries and production resources for our ads and social content, as well as our website.