Project Summary:
For Adventure Academy, our marketing executive team brought in a new creative director, a talented illustrator who had a strong background in the gaming industry and brought that design sensibility to the website. I worked closely with the CD to take his designs in Photoshop and create production-ready page mockups in Adobe XD. I created and managed master documents for all the mockups, and later converted all of the site pages from Adobe XD into Figma.
I performed regular design and content updates on Adventure Academy (along with several other enterprise-scale websites), refreshing the visual design, improving the UI design, ensuring brand integrity, as well as updating important content. I worked closely with project managers to ensure the accuracy of all changes and updates.
My regular responsibilities in this role included:
- Regular updates to standard pages
- Regular A/B testing of primary pages for design and content testing – homepage, subscription page, upgrade page
- New offer flows (home, sub, etc.)
- New landing pages for various promotional and product launch campaigns