Digital Ads

ABCmouse Spring Campaign 2024

These ads performed really well, bringing in at least 3–5 times our average number of subscriptions.
Adventure Academy Paid Social Design

I created social media ads and content for Adventure Academy for over five years.
Alt Fashion Ad Designs

I spent several years doing design and production work in the fashion, beauty, and lifestyle industries.
ABCmouse Seasonal Ad Campaigns

I always worked to keep our designs looking fresh and engaging.
ABCmouse App Store Graphics

Project Summary: During my years at Age of Learning, I created app store graphics for several products on the Apple and Google platforms, in a full array of sizes, for various devices, using Adobe Photoshop, Adobe XD, and Figma. I’ve collaborated with many creative managers and executives to develop effective visual messaging for social campaigns,…
Beautiful Perfumes Cross-Media Campaign

Project Summary: One of my early freelance projects! This perfume retailer needed some fresh and engaging creative for a branding overhaul and some new marketing campaigns. This one was for a summer campaign, focused on citrus scents. We developed creative assets for a range of platforms: a direct mail postcard, an email promotion, and a…
ABCmouse + Amazon Partnership

TOOLS USED: Figma, Adobe Photoshop, Adobe Illustrator, Adobe XD
ABCmouse Social Media Content

I’ve collaborated with many social media managers to develop effective creative content for social campaigns.
Arbonne Print & Digital Ad Designs

Project Summary: Here are a few of my favorite ad designs from my time working at Arbonne, a beauty brand based in Irvine, where I worked for several years. The company produced a regular print newsletter, an exclusive resource for the national sales team. This newsletter included ads featuring new products, events, and other resources.
ABCmouse Branding Campaigns

Project Summary: During my ten-year tenure at Age of Learning, many of our ad campaign were about directly generating sales or subscriptions, but we also focused regularly on campaigns that were strictly about elevating and promoting the ABCmouse brand and content. These are some of my favorite examples of the ads and social content I…
Lip Service Social Graphics

Project Summary: During the time I was working with Lip Service, I created a variety of digital ads and social media graphics to promote new styles every season. I generally leveraged the print catalog graphics I created to design graphics for our ad and social campaigns.
ABCmouse Offer-Based Ads

Project Summary: During my ten years at Age of Learning, I created a lot of ad designs. Most of our marketing campaigns focused on offers; our extensive A/B testing showed that our audience engaged with these ads more than anything else.
ABCmouse Ad Campaigns – U.S. Holidays

Project Summary: I created social media ads for ABCmouse for over nearly ten years. I worked closely with the brand marketing team to implement a consistent brand style for all advertising and social media assets. I collaborated with other designers, along with project managers and stakeholders, to create designs for our paid social campaigns.
ABCmouse Asset Resizing Projects

One of my regular tasks was resizing creative assets for various channels in a wide range of sizes.
ABCmouse Songs & Videos

Here’s a social media marketing piece I created for ABCmouse.com. We often created animated ads from our best static ad designs, imagining and creating the movements and dynamics that would bring the elements into a final composition similar to the static ad. My background in motion design. I’ve been doing animation and motion design work…
Event Flyers

Project Summary: During my freelance years, I did several flyers for local Los Angeles venues and brands, including store openings, film festivals, performances, and private parties.
Zivity Design Overhaul

Project Summary: Back in the earlier days of the internet, this was one of my favorite projects I had the pleasure to work on. Cyan Banister needed a fresh look for her new enterprise, called Zivity, an online magazine dedicated to creative and sensual photography. I developed this clean, corporate-but-still-kinda-sexy look for the new website,…