Project Summary:
During my time working with Kill City (the denim brand from Lip Service), I collaborated with the creative team and our web developer to design and produce a new website for this new brand. These are some of the design mockups I created in the early stages of the process (the first image is the design we ended up using).
Drew Bernstein, the founder and creative executive of the brand, wanted to appeal to a more contemporary and mainstream audience with his new brand of iconic denim styles. I worked with him, along with the lead denim designer and the social media manager, to develop a look and design system for the Kill City marketing and branding campaigns.